For its first participation a UCT team from south africa won the third prize.
Sandton, 24 June 2005 - Four teams of students from around the world competed 21 June in the race to win the title for the most innovative and brilliant marketer. Students were rated on creativity, market analysis, and coherence with the brand's values, communications skills and team presentation style. The fate of the finalists was decided by a high profile jury made up of L'Oréal's top management including L'Oréal's Chairman and CEO, Sir Lindsay Owen-Jones, Executive Vice-President Consumer Products, Patrick Rabin; Executive Vice President for Human Resources-Geoff Skingsley; General Manager of L'Oréal Paris, Nicolas Hieronimus, and special guest-Mc Cann Erickson's CEO, John Dooner.
This year's champions were the Swiss team from Université St Gall. Runners-up in second place was the Australian dynamic trio "The Beasties" from Monash University with Studio Line FX Extreme, followed by South Africa's all-girls' team "Sisonke" from University of Cape Town with Studio Line Climatize range. The Best Communication Campaign award went to Chile's Universidad Adolfo Ibañez.
Launched in 1993, L'Oréal Brandstorm is an international marketing competition that provides undergraduate marketing and graduate MA students a golden opportunity to design a new product line for an existing L'Oréal brand. This year's brand case study was L'Oréal Studio Line styling products. L'Oréal provides all participants with a real life marketing experience: an in-depth brief on the brand and the market, a chance to meet face to face with a professional marketing executive and a unique opportunity to work with the brand's communication agency developing a full communications campaign that includes product mock-ups, posters, and ads.
President of the jury, CEO and Chairman, Sir Lindsay Owen-Jones, declared: "One of the secrets of L'Oréal's success is its spectacularly international and culturally diverse workforce."
"The 2005 L'Oréal Brandstorm edition is the largest and most international ever. It is part of our recruitment policy to ensure that we recruit the best talent and to value creative and dynamic personalities. For its first participation to this event, the team from South Africa did extremely well and it is a good opportunity for all the country of the world to see how students from our country can compete with teams from the best Universities from the five continents" said Dave ST QUINTIN, Managing Director of L'Oréal South Africa
L'Oréal Brandstorm provides the L'Oréal group with an opportunity to recruit international talents. Already in its 13th year, the competition has attracted over 14,000 students from more than 176 schools around the world, allowing L'Oréal marketing managers and human resources recruiters to identify talented potential employees in action.
"The L'Oréal Brandstorm business game is organized in every country where L'Oréal is located and had a tremendous success for its first launch in South Africa, with 25 teams registered. The level of the competition was very high and the decision from the jury to take very difficult. This is one of our favourite tool to spot the best skills", explains Arnaud HERMITTE, Human Resources Director of L'Oréal South Africa.